A Day in the Life: Amy Bretherton, Senior Marketing Executive

21 April 2022 | Amy Bretherton

I joined Luminance in early 2021 after graduating from the University of Bristol with a degree in History. I had previously completed an internship at a communications agency and helped to edit The Tab newspaper during my time at university, so I knew I wanted to apply my written and communications skills to a role that was varied and challenging.

Since joining Luminance I’ve been lucky enough to organise and run events in cities around the world including New York, LA, Copenhagen and Amsterdam. Today, I lead on Luminance’s global events programme, helping to manage a team and working closely with our senior management team to develop our events strategy and budget. This is what a typical day looks like for me.


The Marketing team are in the office three days a week, so today I’m heading to our central London office, based just off Green Park. I kick off the day with a meeting with our Events team. We run a packed events schedule at Luminance, including private breakfasts, lunches and dinners, as well as large-scale tradeshows where we will host keynote speeches and panels with some of our 400 customers around the world, so I need to make sure I’ve got a good lay of the land of all of our upcoming events and delegate tasks accordingly.


I dial into a planning call with the organisers of a flagship tradeshow we are due to sponsor next month. The event will see over 500 legal professionals fly to Las Vegas for the four day conference, where Luminance will be hosting a booth and a number of Account Executives will be flying in to meet with prospects and customers from across the US. We’re also due to host an exclusive dinner and breakfast at a couple of the city’s top restaurants during the week, so the team have been working hard to find the perfect venues, design invitations and secure RSVPs to both events.


I head in to meet some of our new starters and deliver some Marketing training. We’re hiring a lot at the moment, and whether they’re due to be based in New York, LA or Singapore, we fly all of our new recruits to London for their first week to learn all about Luminance. Today, we have a number of new Account Executives starting in the Sales team, so it’s important they understand just how important our events are for their role in particular. I explain some of the do’s and don’ts when attending an event, talk them through our upcoming schedule and provide some great examples of customers that have adopted Luminance off the back of an event of ours to get them excited about the opportunities available to them at the company.


We’re hosting lunch for some of our London-based prospects and customers today, so I head over to the restaurant in East London early to make sure everything is set up before our guests arrive. This will involve organising a seating plan, making sure all of the AV is set up so that one of our Commercial Directors can deliver her presentation to the group, and putting out collateral for all of our guests to take home. We have a last-minute cancellation, so I end up joining the table for lunch and sitting next to the Senior Legal Counsel for a well-known fashion brand which makes for an interesting discussion!


After a successful lunch I head back to the office to complete my event follow up. I make sure all of the leads collected at the lunch are uploaded into our CRM, before writing up my event report to send to the CEO and senior management, detailing how the event went, pros and cons of the venue and anything to improve for next time.


After writing up and sending out my event report, I need to join a call with one of our Paris-based customers about a potential breakfast seminar they would like to host in conjunction with Luminance later in the year. The firm, which uses Luminance’s Diligence product to streamline M&A and real estate contract reviews, has a number of law firm and in-house contacts who are interesting in learning more about our AI, so we decide on a date and discuss possible venues for the breakfast, before drawing up a guestlist and deciding on some roundtable questions for discussion during the seminar.


I finish my day by working on a presentation for an upcoming webinar. Luminance’s Subject Matter Expert, Luke Taylor, will be giving a presentation and demo of our latest product, Luminance Corporate, which uses AI to actually draft and negotiate contracts. I work on the content and speaker’s notes before adapting two of our recent customer case studies with IDEXX Laboratories and Featurespace for the deck. I send it over to my manager for review before the whole Marketing team head over to the nearest pub for an after-work drink!