Momentum is everything when it comes to Sales and other customer-facing teams. Streamlined processes, enhanced autonomy, and real-time commercial visibility all contribute to greater efficiency — and ultimately, faster deal closures.

That’s why more companies are turning to Luminance’s Legal-Grade™ AI to supercharge their commercial operations. To understand how this AI is transforming day-to-day sales workflows, we sat down with Freddie Kitchen, VP of Sales at Luminance, to get her insights on how commercial teams can harness the power of AI for greater speed, control, and revenue protection.

Q: Why and how should sales teams be using AI?

Freddie: In Sales, momentum is vital - every delay is a missed opportunity. Luminance’s Legal-Grade™ AI allows commercial teams to work with greater independence and clarity. Whether that’s autonomously reviewing NDAs to move conversations forward or receiving automatic alerts about upcoming renewals and terminations, Luminance removes the traditional friction points that slow things down. With contract automation, teams can accelerate deal cycles and maintain the pace required to close deals efficiently — without always waiting on Legal.

Q: How exactly does Luminance help accelerate deal cycles?

Freddie: One of the biggest blockers to closing deals is legal turnaround time. Luminance’s Self-Serve contract functionality enables non-legal users to generate, edit, and review contracts with the confidence that the AI is guiding them to remain within company policy.

When more complex legal issues arise, the Legal Helpdesk provides a centralized, collaborative space to submit queries and monitor their status in real time — cutting out email chains and long wait times. The result? Faster, smoother contract workflows that empower sales teams.

Q: Beyond speed, how does Luminance help protect revenue?

Freddie: It’s all about visibility and control. Luminance gives sales and commercial teams a bird’s-eye view of their entire contract portfolio using our Insights Screen. They can instantly surface key details like payment terms, renewal dates, discounts, and marketing clauses - helping them identify opportunities or risks at a glance.

In addition, Automatic Alerts notify users of critical milestones - like contract breaks or upcoming terminations - preventing deals from slipping through the cracks. This kind of proactive awareness helps protect against revenue leakage and ensures commercial decisions are fully informed.

Q: How does Luminance support consistency and reduce errors in contracting?

Freddie: Contracts are the foundation of every commercial relationship. Errors or inconsistencies here can lead to friction or even lost business. That’s why Luminance integrates directly with key business tools - like VDRs, DMSs, and CRMs such as Salesforce.

By syncing data across systems and enabling automated contract creation, we reduce manual input and minimize human error. It’s not just about speeding things up - it’s about ensuring quality and consistency at every step.

Q: What’s the bigger picture for organizations rolling out Luminance across commercial teams?

Freddie: It’s about business-wide efficiency. When commercial teams can manage their own contracts safely and effectively - staying within legal guardrails - it frees up Legal to focus on strategic work while allowing deals to close faster.

We’ve seen this transformation first-hand in Luminance’s own sales team and across many of our clients. The ability to move quickly, without sacrificing compliance, is a massive competitive advantage in today’s market.

Q: For teams looking to bring Luminance into their commercial operations, what’s the next step?

Freddie: The best way to see the value is to try it yourself. I’d recommend scheduling a demo with our team - we’ll walk you through how Luminance can streamline your specific processes. We also offer free trials, so you can get your hands on the tech and test it out firsthand.

And since we use Luminance internally for all our own contracts, you can trust that once you're ready to sign, the paperwork will be handled faster than ever!

Ready to unlock commercial efficiency with Legal-Grade™ AI? Book a demo today and discover how Luminance can help your commercial teams work faster, smarter, and with more confidence.