UMBRA Law Firm adopts Luminance’s artificial intelligence in Indonesia

6 July 2018 |

Independent law firm UMBRA – Strategic Legal Solutions (“UMBRA”) has become the first Indonesian customer to adopt Luminance’s leading artificial intelligence platform.

UMBRA, which was established in November 2017 by lawyers from one of the largest and leading law firms in Indonesia, selected Luminance following an initial demonstration of the technology. In particular, the firm valued Luminance’s pattern recognition approach, which understands language in documents by context and content, and not just by searching for certain words. With over 30 lawyers, the firm will also benefit from Luminance’s workflow tools, helping UMBRA’s lawyers to collaborate in real time.

“Innovation in the legal profession is crucial to remaining at the forefront of the sector. Since its inception, UMBRA is specifically designed to face the age of disruption and as such, adopting pioneering technology to improve the quality of our legal services is simply the logical consequence of our vision of being a different kind of law firm” said Pramudya A. Oktavinanda, Managing Partner of UMBRA. “We decided to invest our resources through our collaboration with Luminance as we believe the incorporation of technology that can read and understand all types of documents much faster than humans can leave more time for the analytical thinking that our clients value so highly. It is time to bring a revolution to M&A and securities due diligence exercise.”

“Luminance’s plug and play technology complements UMBRA’s forward-thinking and flexible approach to meeting client needs,” added Luminance CEO Emily Foges. “The firm recognises the importance of AI to a cross-border M&A practice, and we are delighted to be working with such a pioneering Indonesian law firm.”

Developed by mathematicians from the University of Cambridge, Luminance harnesses proprietary machine learning algorithms to read and understand legal documents in a similar way to humans, coping with volumes and working at speeds that no human can match. Trained by legal experts, Luminance can highlight anomalies among large groups of documents allowing lawyers to prioritise their work.

Luminance has over 100 customers across six continents since launching in September 2016, including over ten of The Global 100 law firms. The company was recently awarded ‘Startup Tech Company of the Year’ at the prestigious National Technology Awards, recognising Luminance’s exceptional growth and advanced machine learning platform.


Established in November 2017 as an independent Indonesian law firm by lawyers from one of the largest and leading law firms in Indonesia, UMBRA grows unprecedentedly in less than 6 months from a law firm with 5 lawyers to become 30 lawyers, handling more than 60 major deals. Derived from the classical Latin, UMBRA is a highly versatile word associated with multiple meanings, among others, shadow, secure, safety, and care; reflecting the core philosophy of the firm, namely, to work relentlessly behind the scene in securing its clients’ best interest with due care.

Indeed, UMBRA was never designed to be a conventional law firm, having 4 pillars of excellence in legal service, namely, (i) assisting UMBRA’s clients in navigating regulatory complexities, (ii) identifying and managing their risks and liabilities, (iii) evaluating the relevant considerations for taking well-informed decisions, and most importantly, (iv) getting their deals done. UMBRA’s lawyers advices always take into consideration the strategic nature of business and the immense needs of clients to see solutions, turning legal problems into new opportunities. Hence, the reason why UMBRA puts Strategic Legal Solutions behind its name.